Store OS Overview
Fynd Store OS is an all-in-one retail operating system built on top of the Fynd Commerce unified platform. It is designed to digitize and streamline in-store operations across retail formats, enabling seamless, consistent experiences for both store staff and in-store shoppers. The platform supports assisted selling, checkout, and customer engagement across mobile devices, tablets, terminals, kiosks, and even web access via storeos.fynd.com.
To maintain operational accuracy, speed, and reliability, a stable internet connection is mandatory for effective usage of Store OS. The application is cloud-connected and relies on real-time sync with the Fynd Commerce backend for transactions, inventory, payments, and customer interactions.
Built on a unified commerce foundation, Store OS shares the same backend as the e-commerce storefront. This ensures:
- A tightly integrated customer journey across online and offline touchpoints
- Flexible channel-specific selling configurations
- True multi-channel fulfillment - allowing combinations like self-pickup and home delivery in a single order
Store OS is ideal for a variety of retail formats and use cases, including:
- Single-brand retail stores
- Multi-brand outlets (MBOs)
- Experience centers
- Stadiums, and malls
- Retailers exploring unmanned kiosks or mobile POS rollouts
Its flexibility makes it a strong fit whether you’re a fashion brand expanding your retail footprint, a sports brand piloting quick checkout solutions, or a tech-forward retailer testing hybrid selling models.
Modules Supported
Store OS offers a comprehensive suite of modules designed to support both store staff and in-store shoppers across various retail formats. These modules are accessible through Android, iOS, and web platforms, including storeos.fynd.com.
Customer-Facing Modules
These are modules that customers directly use, either in-store or remotely.
Scan & Go
- Function: Customers scan product barcodes on their own smartphones while browsing in-store.
- Goal: Enables self-checkout without waiting in lines or needing assistance from a cashier.
- Note: Customers are not required to download any application to use this feature.
Self-Checkout Kiosk
- Function: Standalone in-store kiosks for scanning and purchasing products independently.
- Goal: Facilitates self-service and reduces manpower needs at billing counters.
Distance Selling (Customer Interaction)
- Function: Customers receive personalized storefront links via WhatsApp or SMS, allowing them to browse and purchase remotely.
- Goal: Enables remote shopping journeys through shoppable links for home delivery or store pickup.
Store Staff-Facing Modules
These modules are designed for store associates to enhance operational efficiency, sales, and customer service.
Terminal POS
- Function: A full-service checkout system used at billing counters. It offers complete access to product catalog, inventory visibility, payment processing, return workflows, and transaction-level reports.
- Goal: Streamlines high-volume checkout and supports end-to-end store-level transaction management.
Mobile POS (mPOS)
- Function: A lightweight and portable checkout system used on handheld Android/iOS devices to enable assisted sales from anywhere within the store.
- Goal: Improves in-aisle conversion and reduces queue time by enabling staff to complete transactions without a fixed terminal.
Clientelling
- Function: Enables store staff to deliver personalized selling using customer profiles, wishlists, past orders, and recommendations.
- Goal: Deepens customer relationships, increases basket size, and improves loyalty.
. Endless Aisle
- Function: Lets store staff place orders for products unavailable in the current store but available at other locations or warehouses.
- Goal: Never miss the sale for out-of-stock items at your stores.
Distance Selling (Staff Interaction)
- Function: Store staff can curate and share personalized product collections via shoppable links sent over digital channels.
- Goal: Extends sales opportunities beyond the store by enabling remote interactions and conversions.
Extension Ecosystem
- Function: Store OS supports custom extensions and integrations built on the Fynd Commerce platform. These are bound to the Store OS application using the StoreOS Binding method. Extensions can modify or enhance app behavior, add business-specific flows, or integrate third-party tools.
- Goal: Allows brands and partners to tailor the in-store experience by injecting new capabilities and workflows without modifying the core application.
Platform & Device Support
Store OS is designed to be device-agnostic and highly flexible, offering consistent performance across multiple form factors. Here's how different modules adapt to each platform:
- Mobile & Tablet (Android & iOS) : Modules like mPOS, Clientelling, and Endless Aisle are optimized for smartphones and tablets. They enable store staff to assist customers on the shop floor, perform inventory lookups, and complete checkouts on the go.
- POS Terminals (Fixed Counters): The Terminal POS module is built for fixed-position hardware setups at billing counters. It runs on Android, iOS, and even web browsers—offering flexibility in store environments that prefer traditional counter-based checkouts.
- Self-Checkout Kiosks: Self-Checkout journeys are optimized for Android-based kiosks, supporting a customer-led shopping experience. These kiosks are ideal for reducing queue congestion and allowing customers to complete transactions independently.
- Web (Customer Devices): Modules like Fynd & Go are completely browser-based and do not require app installation. Customers can scan products, browse selections, and checkout directly using their own smartphones, making the experience frictionless and app-free.
Configurations and Backend Operations
Most of the configurations for Store OS are managed through the Fynd Commerce, which acts as the central control system for:
- Catalog and inventory
- Promotions, coupons, and discounts
- OMS configurations (Order Management System)
- Payments
- Customer data
- Store-level operations and access controls
- Invoice and receipt templates
Store OS supports hardware integrations such as cash drawers, thermal printers, barcode scanners, and EDC machines. These integrations are directly supported by the Store OS application itself and do not require Extensions. They are either plug-and-play or cloud-integrated, depending on the device type and compatibility.
Hardware Compatibility
Store OS is hardware-agnostic and works seamlessly across Android, iOS, and web platforms. The system is designed to integrate smoothly with commonly used retail hardware peripherals. There is limited dependency on proprietary SDKs for operation, making it highly flexible for store deployment.
All essential hardware peripherals, such as barcode scanners, thermal printers, EDC machines, and cash drawers, are already integrated with the Store OS application.
Recommended Hardware for POS
| Hardware Type | Description & Preferred Devices |
|---|---|
| POS Terminal | Any Android-based display terminal. Examples: Posiflex PS-3216A, Fainless LCD Touch Terminal |
| Barcode Scanner | Wired scanner supported on Android. Preferred: Zebra DS 2208 |
| Thermal Printer | Works with printers that are not SDK-locked. Examples: Posiflex (PP8803), Rugtek (RP80), Advantech (TP 3250, TP 3260), Citizen (CT-D150) |
| Cash Drawer | Compatible with RJ12-connected printers. Examples: Retsol RSK410221001106, Raiser ASCD20250, Rugtek CR410 |
| EDC Machine | Pinelabs A910 with cloud integration and Razorpay POS A99. Supported on both Android and iOS |
Kiosk and Mobile-based Checkout
- Based on the feedback, here’s the updated and corrected version of the “Kiosk and Mobile-based Checkout” section. This update:
- Removes mention of Sunmi and Posiflex (as instructed)
- Adds a hardware table featuring Fynd and iMin
- Clearly separates kiosk-based checkout (requires hardware) and mobile-based checkout (does not)
Kiosk and Mobile-based Checkout
1. Self-Checkout Kiosks
Store OS supports dedicated kiosk setups designed to deliver a seamless customer-led checkout experience. The kiosks are Android-based and come pre-integrated with Store OS and compatible hardware peripherals.
Supported Kiosk Hardware for Store OS:
| Hardware Brand | Model / Type | Integration Status | Notes |
|---|---|---|---|
| Fynd | Fynd Self-Checkout Kiosk | Integrated | Default setup for Store OS deployments |
| iMin | iMin Kiosk Devices | Integrated | Recommended for compact kiosk setups |
All required peripherals like EDC machines and thermal printers are already integrated in these kiosk systems.
2. Mobile Self-Checkout (Scan & Go)
The mobile-based checkout experience- commonly known as Scan & Go, allows customers to scan product barcodes on their personal devices and complete the transaction independently.
- No dedicated hardware is required
- Works on any Android device (v10 or above) or iOS device (v16 or above)
- Entire experience is browser-based — no app download needed
Ideal for retailers aiming to reduce friction and enable app-free checkout journeys for in-store shoppers.
Next Steps
Explore each selling channel in depth: