Image Guidelines

Parameter	Description
Size	Image size should be between 500 Kb to 1 MB
Image Dimension	Image dimensions: 1080 x 1440 or more. Image resolution: 72 dpi or more. The aspect Ratio should be maintained to 3:4
Format	Only JPEG file format is allowed
Background	Image should be in white/light grey
Subjective Guidelines	Images should not contain price tags, stickers or the product tag
Image Quality	Images should not be cropped, extended or elongated
Image Quality	Blurred, pixelated images are not allowed
Image Quality	No part of the product must be out of focus
Illustrations	No text/watermark are allowed in the image
Subjective Guidelines	Photoshopped images of celebrities are not allowed on products
Subjective Guidelines	The image shouldn’t contain any offensive or objectionable items

Parameter	Description
Background	Light grey background with a soft shadow is required, white background will not be accepted
Angles	Front, side, and back view is mandatory, if the apparel has detail (e.g. pattern or embroidery) then that should be displayed as a separate image and not as cropped/zoo
Fitting	Models wearing ill-fitting (loose or extremely tight) garments are not allowed as the product loses its aesthetics
Lighting	Avoid using hard lighting as it can change the color of the product, use soft lighting with natural shadows
Product Condition	Product must not contain any creases or folds, use properly ironed apparel
Tone	The skin tone of the model should be consistent throughout the image
USP	Product USP must not be hidden/covered with hands
Styling	Styling should be crisp, clean and well fitted

Parameter	Description
Image Frame	A 1-2 inch gap (in case of sunglasses) and a 4-5 inch gap (other accessories) must be provided between the product and image frame
Product Condition	The product should not contain any dust, stains, scratches, text engraving
Image Quality	The image should not contain any product reflection
Lighting	Colour and lighting should be consistent throughout the image
Count	For makeup products, at least 2 images are required
Count	For wallets, 6 images (front, back, open, open back, detail) images shot under white background and natural shadow are required

Parameter	Description
General Guideline	The image must have only the right-leg footwear
Angles	Front, back, side, angled and detailed shot are required
Product condition	Footwear must not contain any dust, stains, smudges, text engraving
Image Quality	Images must not be mirrored