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Average Transactional Value (ATV) Discount

How this coupon works​

Here

Amount Value (AV): The fixed discount amount the customer receives.
Minimum Cart Value (MCV): The minimum cart value required to avail of the discount.

Example 1

Fixed Discount Offer:

Promotion: Buy products worth Rs. 9,999 and get Rs. 999 OFF.

Scenario 1

Customer meets the minimum cart value:

Item 1: Rs. 3,500
Item 2: Rs. 2,500
Item 3: Rs. 4,998 Total Cart Value (CV) = Rs. 10,998

Formula

Coupon Discount = AV, if CV ≥ MCV

Where:

  • AV = Amount Value (discount amount)
  • MCV = Minimum Cart Value required for the discount
  • CV = Cart Value (sum of item prices)

Since CV ≥ MCV, the discount applies:

Final Calculation

Customer purchases items worth Rs. 10,998.
They qualify for Rs. 999 worth of free products.
Final bill: Rs. 9,999

Example 2

Free Product Offer:

Promotion: Buy products worth Rs. 9,999 and get Rs. 2,000 worth of products free.

Scenario 1:

Slightly Exceeds Minimum Cart Value:

Customer purchases items worth Rs. 10,999.
Since the cart value exceeds the required amount by Rs. 1,000, the discount adjusts accordingly.
Discount applied: Rs. 1,000
Final bill: Rs. 9,999

Scenario 2:

Significantly Exceeds Minimum Cart Value:

Customer purchases items worth Rs. 13,999.
The promotion is capped at a maximum discount of Rs. 2,000.
Even though the cart exceeds the minimum requirement by Rs. 4,000, the discount remains Rs. 2,000.
Final bill: Rs. 11,999