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Merchandising

How to access on Fynd Platform
  1. Platform Panel
  2. Sales Channel Settings
  3. Search
  4. Merchandising

Introduction​

Merchandising enables merchants to curate and control product visibility in search results. By defining rules and conditions, merchants can prioritize, demote, or remove products from the product listing page.

Merchandising Configuration includes:​

  • Pin: Prioritize products by displaying them in top positions.
  • Boost: Improve the ranking of products in search results.
  • Hide: Exclude certain products from appearing in search results.
  • Bury: Lower the prominence of products in search results.

Creating a Merchandising Rule​

  1. Click the Add Rules button.

  2. Define a Query Condition:

    • Select the search query that triggers this rule.
      • This also applies to plural and synonyms of the search query.
    • Apply filters (e.g., Category, Brand, Price Range) if applicable.

Define Merchandising Actions​

Once the conditions are set, configure the merchandising actions:

Pin Products

  • Select products to always appear at the top of search results.
  • Assign specific positions to pinned products.
  • Click Done to save your changes.

Boost Products

  • Select attributes (e.g., Brand = Sony).
  • Increase the boost score (0 = lowest, 100 = highest) to enhance ranking.
  • Click Done to save your changes.

Hide Products

  • Select products to remove from search results.
  • Click Done to save your changes.

Bury Products

  • Select attributes (e.g., Category = True Wireless).
  • Adjust the bury strength (0 = lowest, 100 = highest) to lower visibility.
  • Click Done to save your changes.

Preview & Activation​

  • The Live Preview section displays real-time updates to search results.
  • Enable Active mode to apply the merchandising rule.
  • Click Create to finalize the rule.

Managing Existing Rules​

  • Search and filter rules in the Merchandising dashboard.
  • Edit or delete rules as needed.