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Merchandising

How to access on Fynd Platform
  1. Platform Panel
  2. Sales Channel Settings
  3. Search
  4. Merchandising

Introduction​

Merchandising allows merchants to customise how products are displayed in search results by configuring rule-based conditions and actions. These rules apply when the Popular sort option is selected by the customer.

Create a merchandising rule​

  1. Go to Merchandising.
  2. Click Add Rules.

Step 1: Define query conditions​

Use query conditions to decide when a merchandising rule should be triggered.

Query​

Use this option to define the customer search query that activates the rule. Choose a match condition from the dropdown:

  • is – triggers when the query exactly matches the given keyword.
  • contains – triggers if the query includes the given keyword anywhere.
  • starts with – triggers if the query begins with the keyword.
  • ends with – triggers if the query ends with the keyword.

To configure a query:

  1. Toggle on the Query setting.
  2. Select a condition (e.g. contains).
  3. Enter the keyword you want to target (e.g. Mobile).

Example: If you choose contains and enter Mobile, the rule will apply to queries such as Mobile Phones, Samsung Mobile, or Mobile Accessories.

Filter​

Filters narrow down the scope of the rule by product attributes such as Department, Category, Size, or Brand.

To configure a filter:

  1. Toggle on the Filter setting.
  2. Click + Add Filter.
  3. Select an attribute from the list (e.g. Brand).
  4. Enter or select the required value (e.g. Samsung).

You can add multiple filters. For example, you can filter products where:

  • Department is Electronics, and
  • Brand is Samsung

This ensures the rule applies only to Samsung products in the Electronics department.

Collection​

Collections help target merchandising rules to a predefined group of products.

To configure a collection:

  1. Toggle on the Collection setting.
  2. Select a collection from the dropdown (e.g. Smartphones handpicked 123).

Only products in this specific collection will be affected by the rule, even if the query and filter conditions match additional items.

Example: If your search query is Mobile and the collection is AC handpicked collection, only products from that collection will be considered for the merchandising action.

Step 2: Add merchandising actions​

Specify how the selected products should appear in the search results.

Pin Products​

Use pinning to fix selected products at the top of the results.

To pin products:

  1. Click Pin Products.
  2. Use the Pin Product tab to search and assign positions (e.g., 1, 2).
Bulk Pin Products​

Bulk pinning allows you to pin multiple products to specific positions in the search results in one go. This is useful when you want to organise a large set of products and control their exact order of appearance.

Steps to bulk pin products:

  1. In the Pin Products modal, click the Bulk Pin Products tab.
  2. Download the sample template by clicking Download Template. The template includes three mandatory columns:
    1. Brand – Name of the product brand (e.g. Samsung).
    2. Item Code – Unique code identifying the product (e.g. 491188235).
    3. Sequence – The numeric position where the product should appear in the search results (e.g. 1 for top position).
  3. Open the template and fill in the details for up to 700 products.

Example:

BrandItem CodeSequence
Samsung4911882351
Samsung4911882342
  1. Save the file in .csv, .xls, or .xlsx format (maximum file size: 3 MB).
  2. Under Import Data, click Choose File and upload your completed file.
  3. Click Proceed to apply the pinned positions.

Once uploaded, the products appear in the pinned list with their assigned positions. You can make changes by uploading an updated version of the file or managing pins individually.

Boost Products​

Improve the ranking of products in search results

To boost products:

  1. Click Boost Products.
  2. Click Boost an attribute.
  3. Choose an attribute (e.g., Brand) and enter the value (e.g., Samsung).
  4. Define the boost strength using the plus (+) or minus (–) buttons whereas 0 = lowest, 100 = highest.

Example:

  • Attribute: Brand
  • Value: Samsung
  • Boost by: +3

Samsung products will appear higher in the results.

Hide Products​

Hide selected products from the search results completely.

To hide products:​

  1. Click Hide Products.
  2. Click Hide another product.
  3. Search for and select the product you want to hide.

Note: You can hide up to 300 products.

Bury Products​

Burying reduces the visibility of products based on attributes.

To bury products:​

  1. Click Bury Products.
  2. Click Bury another attribute.
  3. Select an attribute (e.g., Category) and enter a value.
  4. Adjust the bury strength using the plus (+) or minus (–) buttons whereas 0 = lowest, 100 = highest.

Example:

  • Attribute: Category
  • Value: Clearance
  • Bury by: 2

Products in the Clearance category will appear lower in the results.

Once all conditions and actions are configured, click Create to activate the merchandising rule.

Preview & Activation​

  • The Live Preview section displays real-time updates to search results.
  • Enable Active mode to apply the merchandising rule.
  • Click Create to finalize the rule.

Managing Existing Rules​

  • Search and filter rules in the Merchandising dashboard.
  • Edit or delete rules as needed.