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Features

How to access on Fynd Platform
  1. Platform Panel
  2. Sales Channel (select application)
  3. Settings
  4. General
  5. Features

Introduction​

This section is for displaying additional features and options for your customers.

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Figure 1: Features - Main Screen

Product Catalogue Review​

When a product is sold from your website, you can enable this option to specify the particular staff who was involved in the sale of a product. You will be notified regarding the staff and the number of sales that they have made.

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Figure 2: Staff Selection

Registration Page​

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Figure 3: Registration Page

Enabling this option will prompt the user to enter an address of their store upon visiting your website. This is specially used in the case of B2B market, wherein a store wants to buy bulk products directly from the brands. This store address, in most cases

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Figure 4a: Fill the Store Address

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Figure 4b: Store Address (filled)

The store address will be saved and will be readily available to the store while placing an order, thus reducing the hassle of entering the store details during cart checkout.

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Figure 5: List of Saved Addresses

Buybox Configurations​

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Figure 6: Buybox Configurations Section

The Seller BuyBox is a marketplace feature that displays multiple sellers offering the same product on the Product Detail Page (PDP). This functionality enables customers to view and select sellers or selling locations based on predefined sorting rules.

This feature allows merchants to configure how seller or store information is displayed and whether customers can select their preferred seller. The configuration settings also determine the ranking logic for products available from multiple sellers or selling locations.

Configuration Options:

  1. Content to be Displayed:

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Figure 7: Selecting the content to be displayed

  • Allow users to see seller/store names on PDP: This option enables customers to view seller or store names directly on the product detail page.
  • Allow selection of sellers/stores on PDP: This setting allows customers to choose from a list of available sellers or stores while purchasing a product.
  1. How the Content is Displayed:

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Figure 8: Choosing how the content should be displayed

  • List multiple selling locations:
    • Suitable for single-brand websites or franchise model use cases.
    • Displays all selling locations where the product is available.
    • Sorting is done based on order routing rules.
  • List multiple unique sellers only:
    • Ideal for marketplace business models.
    • Allows customers to select their preferred seller when multiple sellers are available.
    • Stores are first sorted by order routing rules within the company, followed by seller BuyBox settings.
    • Price remains the highest sorting priority by default, but additional sorting options like distance, promise, location type, and store creation date help refine the selection process. Click here to understand.

Functionality Based on Sales Channel Type:

  • Single Company Sales Channels:

    • If the BuyBox is enabled in a single company’s sales channel, a store BuyBox is shown.
    • It lists all selling locations offering the product.
    • Sorting follows order routing rules by default.

  • Marketplace Model Sales Channels:

    • When a company operates as a marketplace, a seller BuyBox is displayed.
    • Only unique sellers are listed.
    • Sorting prioritizes order routing rules and seller BuyBox settings.
    • Price remains the highest sorting priority by default, but additional sorting options like distance, promise, location type, and store creation date help refine the selection process. Click here to understand.

Once the relevant options are selected, click Save to apply the Buybox settings.

If the seller has a marketplace sales channel, they will also have a Seller BuyBox in the Logistics & Support section. The Seller BuyBox includes the following functionalities:

What is Seller BuyBox and How Does It Work?​

The "BuyBox" is a marketplace feature that displays multiple sellers offering the same product on the Product Detail Page (PDP). The top seller is selected based on predefined criteria to enhance the customer experience.

How to Access Seller BuyBox Settings​

Merchants can access the Seller BuyBox settings by navigating to: Platform → Marketplace Sales Channel Settings → Logistics & Support → Seller BuyBox

Set Seller Selection Priority​

To set priority, consider rearranging the following rules for sellers as tie-breakers:

  1. Price: The seller with the lowest product price will be prioritized. (This will be pinned. If the price is the same, the system will move to the next rule in the priority list.)

  2. Distance: The nearest location for fulfillment will be selected.

  3. Promise: Sellers will be sorted based on the fastest delivery enabled for the customer.

  4. Location Types: High Street, Mall, Warehouse.

  5. Store Creation Date: The store with the earliest creation date will be selected.

This list can be rearranged by dragging items up or down, except for Price, which will always remain pinned.