Google Tag Manager

Introduction

Sellers need to track e-commerce activities that customers perform on the websites. Google Analytics, Facebook Pixel, and Google Ads are among the tools that help you monitor the performance of your online business. However, your website cannot readily interact with these tools; therefore, you may use Google Tag Manager (GTM), a facilitator between your website and the marketing analytics tools.

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Steps to use Google Tag Manager Extension

1. Go to Google Tag Manager.

2. Sign in with your Google account.

3. Click Create Account.

   

   Figure 1: Clicking Create Account Button
   

4. Enter an account name (Refer Figure 2). Use a descriptive name, so you can easily tell what this account is used for when you see it in the list of accounts.

5. Select your country.

   

   Figure 2: Account Setup
   

6. Enter a container name and select a target platform. In this example, we will analyse user behaviour on desktop and mobile web. Therefore, let's select Web as the target platform.

   

   Figure 3: Container Setup
   

7. Read the Terms of Service and click Yes (if you agree to those terms).

   

   Figure 4: Accepting Terms of Service
   

   You have created your GTM account successfully.

8. Note down the container ID as shown below. This container ID will be used to integrate GTM with the Fynd Platform while using Google Tag Manager Extension.

   

   Figure 5: Container ID
   

9. Go to Extensions in Fynd Platform.

   

   Figure 6: Extensions Section - Fynd Platform
   

10. Click Google Tag Manager extension.

    

    Figure 7: Google Tag Manager Extension
    
    note

    Once you have installed this extension, it will be available in the list here.

11. Select desired sales channel. Here, we have selected 'ganesh'.

    

    Figure 8: Selecting Desired Sales Channel
    

12. Enter the container ID here. You can find this ID on your tag manager console (Refer Figure 5 above).

    

    Figure 9: Enter Google Tag Manager ID
    

13. Turn ON the toggle button to activate Google Tag Manager for sales channel.

    

    Figure 10: Activating Google Tag Manager Extension
    

14. Click Save.

    

    Figure 11: Clicking Save Button
    
    note

    It may take up to 5 minutes for your GTM code (container ID) to reflect in your page source.

15. Go to your website, then right-click and select View Page Source.

    

    Figure 12: Your Website
    

16. Use Ctrl+F and type gtm. If the container ID is visible in your page source, your GTM integration is successful.

    

    Figure 13: Page Source Code
    

In this way, the Google Tag Manager (GTM) is configured with your website successfully.